A New-York based company, Sensacell was established in 2005. It specialises in a hot and competitive field: interactive technology.
You can learn more about the company’s creations at its official Web site.
Sensacell’s Leo Fernekes kindly agreed to answer questions about business and the technology industry:
- How has the industry changed since Sensacell was founded?
We have seen tremendous growth in the industry. Products like Apple’s iPhone have significantly raised the level of expectation among the general public—architects and designers are now racing to deliver environments and experiences that live up to this new standard for interactive experiences.
- What is the most rewarding aspect of running your business?
Watching it grow; it’s wonderful to develop a new technology and have it be enthusiastically embraced by the marketplace.
- What is least glamorous part of running your company?
Dealing with the nitty-gritty aspects of manufacturing.
- Where do you see Sensacell three years from now?
Our plans involve opening a factory and headquarters in Thailand to increase our economic efficiency and better serve the Asian and European markets.
- Which steps are taken to set Sensacell apart from its competition?
Sensacell has utilized extensive market and design research in the development of our products and business strategy. The field of interactive technology is young but rapidly gaining momentum. We have designed our technology to be highly flexible so that it can be applied to many different applications—many of which are being developed as I write this.
Our key concept is to be Design Agnostic—our products are designed to seamlessly integrate with architectural surface materials, so designers have free reign to create environments and experiences that are never limited by the look and feel of the core technology itself.
Leo, thank you for the interview!
