More from the series: Listening to Clients' Complaints
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Introduction
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Part 1
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Part 2
Besides being an entrepreneur, I’m also a consumer. It’s a consumer’s perspective what I’m going to offer in this post series.
Everyone should know that listening to your customers, especially when something goes wrong, is an essential practice for anyone who sincerely expects to develop a successful business. However, I’m sure that if I asked you to share stories about companies that didn’t listen to you, I’d receive dozens of responses. Unfortunately, this only goes to show you that countless companies still don’t admit that acknowledging customers’ concerns and complaints is good business practice.
Now you must be thinking that I’m about to share a “horror story” with you. But that’s not the case. I’m going to write about a company who made me change my mind because of its genuine interest in customer’s feedback.
I chose to pick, describe and analyse a positive case because telling real-life stories is much more effective than simply writing “listen to your customers because I say you must do so.”
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