More from the series: Listening to Clients' Complaints
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Introduction
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Part 1
- Give Me Your Attention and I’ll Give Your Company a Second Chance – Part 2
Before I start telling you my story, I must say I own several Twitter accounts. I have accounts for general purposes, for business networking, for personal tweets in my native language … you get the idea. As you can imagine, managing all my tweets wouldn’t be an easy task if I didn’t make use of multiple-account tools. My favourite one so far is Splitweet. No, this series won’t deal with Splitweet, but rather with one of its competitors.
Once upon a time …
It all started after I read this review on Splitweet. I already was a happy user at the time and was just curious to see if the blogger’s opinion was similar to mine.
Someone left a comment on the post, and it caught my attention because it described a service that looked like an interesting alternative to Splitweet. I recalled having heard about BrightKit before, so I thought: “Why don’t I give this one a try?” After all, it had cool features like link analytics, prescheduled tweets and even multiple editors per account. Besides, I was a bit disappointed with Splitweet’s limitations (try to add more than 7 Twitter accounts over there and you’ll see what I mean).
With these things in mind, I opened an account at BrightKit right away.
Exploring my new Twitter toy
When I registered at BrighKit, it missed features that I consider very important: Twitter streams display and the ability to view and send @replies [1]. Anyway, I didn’t let this discourage me because I wanted to play with my new “Twitter toy.” And so I did.
I added several Twitter accounts to my BrightKit dashboard. But I found it a bit annoying that for each account added I was presented with an option to follow BrightKit at Twitter. It was checked by default. I wasn’t sure that I wanted to follow the company’s tweets, much less in multiple accounts. So I unchecked the following option whenever it was displayed to me.
After configuring everything, I started posting tweets via BrightKit to see if it worked. To my disappointment, the site seemed slow and ineffective. My first tweet took ages to be sent. The second one never made it onto my Twitter stream, although I tried to send it at least three times.
Although I wasn’t happy with the service at that moment, I said to myself those could be just temporary problems. However, some minutes later I found out something that made me mad at BrightKit.
Read the next post in this series to learn what it was.
[1] Both features have been added since then. More on this in a future post.


One Comment
OOOO a cliffhanger…I love those!!!
One Trackback
[...] ended the previous part in a cliffhanger, as noted by clever Tara Jacobsen (visit her blog about small business marketing [...]