Author Archives: Karen

Ebooks for Entrepreneurs, a Good Time for Freelancers, Solar Market and More

Cleantech’s Solar Conundrum – Neal Dikeman has some interesting thoughts on the reasons why the solar market has been partially hurt by the current crisis.
Tax tweaks cost small firms £2.4bn – I’m afraid my British readers won’t be happy to know this.
Lack of credit ‘could lead to 1930’s-level recession’ – Scary headline, huh? But don’t [...]

Give Me Your Attention and I’ll Give Your Company a Second Chance – Part 2

I’d ended the previous part in a cliffhanger, as noted by clever Tara Jacobsen (visit her blog about small business marketing ideas).
I was about to reveal something that made me mad at BrightKit. Then the holidays came and I didn’t update this series again. But today I’ll kill your curiosity (finally).
I’m not that [...]

Surviving a Recession, Email Signature for Exposure, Against Fewer Competitors and More

Do we compete more against fewer competitors? – I believe many people feel more motivated in such circumstances simply because they guess they’ll stand a better chance to win.
Pharmalot… Pharmanot… So Long, Folks – Sad news here.
US will emerge as undisputed top dog in 2009 – How many of these predictions do you [...]

Marketing Agency – Interview with Virginia Ginsburg

Virginia Ginsburg is a marketing executive, coach and blogger. Her company Accordion Marketing offers coaching/consulting and writing/design services, with a peculiarity: unlike several competitors, Virginia keeps an up-front pricing policy.
She publishes well-being tips for business owners at her blog Body>Mind>Business.
In our first 2009 interview, you will read Virginia’s thoughts on rejected advice, up-front prices and [...]

Has 2008 Been a Good Year for Your Business?

I know many entrepreneurs don’t think 2008 has been a particularly auspicious year. Do I need to mention the reason why?
I admit this year could have been better for me/my business. However, I don’t feel sad, nor discouraged. I do have some achievements to be grateful for. And these are the things I want to [...]